H&M Conscious SS13

French singer, actress and model Vanessa Paradis is the face of the H&M Conscious Spring/Summer 13 campaign. This campaign will be promoting the brand’s more sustainable fashion future, showing that pieces can be both fashion forward and made from Conscious materials.

The collection itself is well worthy of spring, from a ruffle-edged sundress - the perfect addition to your holiday wardrobe, to a lightweight, embellished utility jacket.

I love these botanical printed trousers -a must-have this season. Perfect to update a white tee and blazer combo.

So many pretty things here, and to an affordable price too! The plan is for customers to trade in unwanted clothes (from any label) for H&M vouchers at selected stores. One voucher per bag, and no more than two bags a day.

On Friday we'll head up to H&M Oxford Circus to take part in the re-opening of London's new flagship store..hopefully they've launched the collection by then! But, unfortunately, I don't think it will happen until the 25'th of March...suppose we can always hope! ;) Fingers crossed! :)

 SolgunnX